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About ATF 2017

ATF Message

“There is much more to discover of Singapore and ASEAN, and I warmly welcome you to ATF 2017!”
Lionel Yeo  |  Chief Executive  |  Singapore Tourism Board

Dear Distinguished Delegates,

Singapore is honoured to host the next ASEAN Tourism Forum in 2017 with the Theme - "Shaping our Tourism Journey Together". This theme speaks to the importance of continual, collective efforts by ASEAN members to address challenges and opportunities as we jointly develop and grow the tourism industry in the region.

In celebration of ASEAN's 50th Anniversary and our tourism journey, let us seize this opportunity to re-dedicate our collective commitment to the ASEAN ethos and spirit as we face a future full of promise. To commemorate this special year, ASEAN will also launch a year-long travel campaign to promote the region's diverse offerings.

Within the ASEAN Economic Community, Tourism is one of the priority sectors for integration by 2015, and to achieve this, ASEAN has adopted the ASEAN Tourism Strategic Plan 2011-2015. Together with our partners, stakeholders and the community, ASEAN has worked tirelessly to gear the region towards increasing the quality of services and standards, enhancing our tourism products and infrastructure, increasing connectivity and improving the quality of life and opportunities for the community through responsible and sustainable tourism development. Cognisant of these achievements, ASEAN will build further on this momentum and develop the ASEAN Tourism Strategic Plan (ATSP) 2016-2025. This will strategically transform our region into a competitive, sustainable, and more socio-economically inclusive and integrated tourism destination.

Singapore too, shifted our focus towards Quality Tourism, ensuring that tourism continues to be an important economic driver. Our hardware and software developments create lasting experiences for our visitors while generating meaningful jobs for Singaporeans. Singapore's tourism industry is part of a national initiative, SkillsFuture, to provide Singaporeans with opportunities to develop relevant skills so as to enable them to achieve their fullest potential.

Over the years, Singapore has worked at developing new tourism offerings. There have been some exciting developments recently, in particular, the opening of our new National Gallery, dedicated to showcasing an amazing art collection from Singapore and Southeast Asia; the recognition of our Singapore Botanic Gardens as a UNESCO World Heritage Site; the transformation of cosmopolitan Singapore into a compelling and exciting destination with vibrant dining, shopping and entertainment experiences; and the growth of cruise lines plying the region from Singapore.

There is much more to discover of Singapore and ASEAN, and I warmly welcome you to ATF2017!

ASEAN Tourism Forum 2017


The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of the Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among the member countries. In 2017, the ATF will be held and hosted in Singapore. This will be the 36th edition of ATF since it’s inauguration in Malaysia in 1981 and the third time in Singapore.



ATF aims to:

  • Project ASEAN as an attractive, multi-faceted single destination
  • Create and increase awareness of ASEAN as a highly competitive regional tourist destination in the Asia Pacific
  • Attract more tourists to ASEAN member countries
  • Promote intra-ASEAN travel
  • Strengthen cooperation among the various sectors of the ASEAN tourism industry

As the annual convention of the ASEAN tourism industry, ATF also provides the platform for the exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism.

Components of ATF

ATF comprises the following components:

  • ASEAN Tourism Conference
  • ASEAN National Tourism Organisations (NTOs) Meetings
  • ASEAN Tourism Ministers Meetings
  • Meetings of the three ASEAN Travel Trade Associations


ATF 2017 THEME: ‘Shaping Our Tourism Journey Together’

"This theme reflects the continual, collective efforts by ASEAN member states to influence and address various challenges and opportunities, as we jointly develop the tourism industry in Southeast Asian region.

As 2017 is also the 50th Anniversary of the formation of ASEAN, this theme also aptly complements the ‘Visit ASEAN@50: Golden Celebrations’ campaign, as it highlights ASEAN’s efforts in shaping the tourism journey, its development and achievements."


Event Venue

As Asia’s leading destination for business, leisure and entertainment, Marina Bay Sands® is home to multiple unique and vibrant venues, creating a world-class experience for you and your team. From breath-taking rooms and suites, extensive and highly flexible event spaces, sumptuous dining, exciting entertainment to the finest in retail, it is all under one roof, all within reach.

At more than 120,000 square metres, Sands Expo and Convention Centre is the largest and most versatile exhibition and meeting venue in Singapore. Spread over 5 levels, this innovative and extensive complex is constructed to have 250 meeting rooms and the capacity for 2,000 exhibition booths, which can comfortably accommodate 45,000 delegates. Marina Bay Sands is the ideal venue for TRAVEX 2017.

Download ATF TRAVEX 2017 Sales Brochure